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BARBECUE WITH A STORY.

For 25 years, Chef Jim Noble chased his dream of making barbecue all over the South, crisscrossing the Carolinas, traveling to Texas twice, and sampling ribs and pork sandwiches everywhere in between. Off the road, he'd get lost in books and cookbooks, reading up on a tradition that is nothing short of personal to pitmasters and diners alike.
The opening of Noble Smoke marks the end of this long journey. It's a tribute to the legendary pitmasters that made (and sometimes broke) the rules. It's a heartfelt demonstration of Noble's longtime love for smoked meats. Most of all, it's a place to relax Southern-style and enjoy some great barbecue with friends.

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MEET OUR FARMERS & PURVEYORS

We pride ourselves on partnering with a growing number of innovative farmers who are taking a different path, moving toward a farming system that is more sustainable—environmentally, economically, and socially. Their products are all-natural, premium,

and we ultimately end up with better, more flavorful plates of food.

CREEKSTONE FARMS

Creekstone Farms mission is to produce and deliver the world's finest Black Angus Beef. The Creekstone Farms Premium beef program is unique to the beef industry because it combines superior Black Angus genetics, exceptional cattle management practices, carefully controlled high-quality feeding and state-of-the-art processing of only genetically verified Black Angus cattle. Everything they do, from focusing on genetics to closely monitoring processing and production, is all in the name of quality. These standards for quality allow them to produce consistently outstanding products that proudly bear their name. From the cattle they procure all the way through to our state of the art processing, they are committed to producing the highest quality beef in America.

CHESHIRE PORK

Heritage Farms Cheshire Pork has over 40 years of selective breeding experience. What they mean by “selective breeding”, is they breed and choose only the top 3 percent. They insist on quality over quantity, always. Their pork has a firm texture with superior marbling. Every bite has a mouth-watering, velvety feel that’s full of flavor. That’s what they’re about, texture you can feel and flavor you can taste. Simply put: because they hold themselves to such high standards to create a superior product, their pork has been labeled as delicious, rich, and the absolute best.