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BARBECUE WITH A STORY.
For 25 years, Chef Jim Noble chased his dream of making barbecue all over the South, crisscrossing the Carolinas, traveling to Texas twice, and sampling ribs and pork sandwiches everywhere in between. Off the road, he'd get lost in books and cookbooks, reading up on a tradition that is nothing short of personal to pitmasters and diners alike.
The opening of Noble Smoke marks the end of this long journey. It's a tribute to the legendary pitmasters that made (and sometimes broke) the rules. It's a heartfelt demonstration of Noble's longtime love for smoked meats. Most of all, it's a place to relax Southern-style and enjoy some great barbecue with friends.
MEET OUR FARMERS & PURVEYORS
We pride ourselves on partnering with a growing number of innovative farmers who are taking a different path, moving toward a farming system that is more sustainable—environmentally, economically, and socially. Their products are all-natural, premium,
and we ultimately end up with better, more flavorful plates of food.
CHÂTEL FARMS
At Noble Smoke, we believe exceptional barbecue starts long before the fire is lit. That’s why we proudly source our beef from Châtel Farms — a family-owned operation rooted in sustainability, animal welfare, and an uncompromising commitment to quality. Châtel Farms raises genetically selected Angus and Wagyu cattle in a true pasture-to-plate program, overseeing every step from birth through finishing to ensure consistency, flavor, and integrity.
CHESHIRE PORK
Heritage Farms Cheshire Pork has over 40 years of selective breeding experience. What they mean by “selective breeding”, is they breed and choose only the top 3 percent. They insist on quality over quantity, always. Their pork has a firm texture with superior marbling. Every bite has a mouth-watering, velvety feel that’s full of flavor. That’s what they’re about, texture you can feel and flavor you can taste. Simply put: because they hold themselves to such high standards to create a superior product, their pork has been labeled as delicious, rich, and the absolute best.
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